A key lesson I learned in my early marketing training was to offer people an opportunity to try your products and services.
By giving them a free sample of your service or product, they get to sample a little bit of you’ without the pressure of buying from you.
In this blog, I outline some tips on how to give people a taste of your business before they buy. It is amazing how people surrender to curiosity about what you do when the pay wall is initially removed.
Most of us are familiar with IQ (Intelligence Quotient) and EQ (Emotional Quotient) in relation to general intelligence and emotional intelligence. However, I was recently fascinated in hearing Diana Chapman (see link below) talk on BQ (Body Quotient).
In this blog, I outline what BQ is and how we can add it to our armoury to complement our IQ & EQ.
Post-pandemic business will throw up new challenges and obstacles to Business Owners.
One of the emerging trends in America has been coined The Great Resignation. The Great Resignation sees workers leaving their current employment in significant numbers.
In this blog, I explore The Great Resignation and how business owners can combat it and retain team members.
Do you do ‘dry runs’ before delivering an important new product or service?
I call it doing the prep.
The famous rock band Queen stole the show for Live Aid at Wembley Stadium in 1985. The story of how Queen achieved this has become one of legend.
In this blog, I explore how Queen prepared for this outcome well before they went on stage.
