Speaking to business owners for decades, you recognize patterns.
Some are valid, some not so much.
Most business owners suggest their product, service offering or team are their greatest asset.
While admirable – they’re wrong.
Unless you are Apple, your product or service is not so unique. Competitors are in most markets and new players may enter in the future.
Your team, while great, will come and go. Modern day workforces are transient. Talent retention isn’t forever and will typically depart over time.
So, what are your 2 greatest assets?






