Putting Data Behind Decisions

Putting Data Behind Decisions

Without data to support decisions, you may be simply guessing what is happening. Worse, you may even be falling for confirmation bias where you analyze or interpret results in a way that validates your strategy.

Making key strategic decisions in business without data is akin to driving blindfolded. Dangerous and even deadly.

So how can you use data to support better decision-making?

Give People a Taste of Your Products & Services before they Buy

Give People a Taste of Your Products & Services before they Buy

A key lesson I learned in my early marketing training was to offer people an opportunity to try your products and services.

By giving them a free sample of your service or product, they get to sample a little bit of you’ without the pressure of buying from you.

In this blog, I outline some tips on how to give people a taste of your business before they buy. It is amazing how people surrender to curiosity about what you do when the pay wall is initially removed.

The Great Resignation

The Great Resignation

Post-pandemic business will throw up new challenges and obstacles to Business Owners.

One of the emerging trends in America has been coined The Great Resignation. The Great Resignation sees workers leaving their current employment in significant numbers.

In this blog, I explore The Great Resignation and how business owners can combat it and retain team members.