Features

• Fourth Moon Mastery guides you step by step from launching your journey to reaching the Fourth Moon.
• It can be easily implemented by any business.
• The techniques are broken down into easy to understand steps for business owners and their teams to implement.
• The materials are all conveniently digital and accessible immediately.
• Fourth Moon Mastery can be used on a range of devices.
• Access Fourth Moon Mastery in any environment – the office, home study, in the car, the gym or even the air.
• Read, listen or watch on your PC, laptop or tablet.
• Learn and implement Fourth Moon Mastery at your own pace.
• Provide access to your management team and crew.
• FMM contains the methodologies actually used by clients paying $24,000 to $48,000 per annum in fees.
• The digital content can be read, listened to or watched over again to aid comprehension and ensure you implement the success strategies efficiently and effectively.
• FMM is written and spoken individually by Darren Bourke delivering authentic expert commentary directly from the author of The Fourth Moon.
• There is a complete toolkit of handy proven templates and resources (26) included for you to implement within your business immediately.
• The theory, case studies and examples used have been observed, developed and implemented in hundreds of businesses just like yours.

A SUMMARY OF WHAT’S INSIDE

Section 1 - Strategy

• How to develop a strategy to guide you and your stakeholders
• Why developing a niche is so important
• How to objectively analyze your products, services, pricing and fulfillment to re-engineer your offering
• How to conduct a Customer Stocktake and eliminate bad customers that are difficult to deal with
• Why you should set Budgets, Targets & Key Metrics to measure your business performance against
• How to recreate your Organizational Chart as a Crew Chart, appoint a management team and dramatically reduce the level of reliance on you
• How to set Crew Goals for each individual crew member to optimize their performance and develop Mission Management to drive operations
• How to set up Mission Meetings to create organization functionality
• How to document your top five Mission Goals in a single page Mission Plan and create an Annual Calendar to guide you through the year

Section 2 - Implementation

• How to hold a Launch to educate, engage and empower your management team and crew to drive achievement of the Mission Plan
• How to implement Mission Management within your business so that you have the right people doing the right things
• How to implement Mission Meetings to make running the business easier and more effective
• How to implement your product and service offering within your chosen niche
• How to define your ideal customer and implement a customer strategy to attract them
• How to implement your niche strategy

Section 3 - Maintenance

• Learn the importance of the Stakeholder Quadrant and how the four participants can dramatically influence the success of your business
• How to set up your Dashboard Reporting to manage your business through accurate and timely performance measurement
• Learn the importance of maintaining your Dashboard Reporting regime
• Learn why the systemization of your business processes acts as glue to hold your strategy together
• How to set up an easy fail-safe system for conducting maintenance audits on your strategy so that you stay on course for success

Section 4 - Leverage

• Learn about ‘Super Profits’ and how they can set you up for life
• How to adopt a Takeout Policy to withdraw profits out of the business and reward crew, all funded from ‘Super Profits’
• How to work less hours if you want to
• How to maximize the value of your business and be sale-ready in the future
• Why you should diversify risk through creating multiple streams of income
• How to create financial freedom through your personal net worth
• How to leverage your future through developing a Succession Plan
• Learn the success secrets of adopting a Fourth Moon psyche

INDEX OF CONTENTS OF FOURTH MOON MASTERY

Introduction to Fourth Moon Mastery

1. THE FIRST MOON - STRATEGY
1.1  Develop Strategy
1.2  Choose Niche
1.3  Analyze Products, Services, Pricing & Fulfillment
1.4  Conduct Customer Stocktake
1.5  Set Budgets, Targets & Key Metrics
1.6  Create Crew Chart & appoint Management Team
1.7  Create Crew Goals & Mission Management
1.8  Establish Mission Meetings
1.9  Draft and document Mission Plan & create Annual Calendar
Templates & Resources - Strategy

2. THE SECOND MOON - IMPLEMENTATION
2.1  Launch Mission Plan
2.2  Implement Mission Management
2.3  Implement Mission Meetings
2.4  Implement Product & Service Offering
2.5  Define Ideal Customer and implement customer strategy
2.6  Implement Niche strategy
Templates & Resources - Implementation

3. THE THIRD MOON - MAINTENANCE
3.1  Optimize Stakeholder Quadrant
3.2  Engineer Dashboard Reporting
3.3  Maintain Dashboard Reporting
3.4  Systemize Business Processes
3.5  Conduct Maintenance Audits
Templates & Resources - Maintenance

4. THE FOURTH MOON - LEVERAGE
4.1 Leverage Earnings through Super Profits
4.2 Leverage Takeout & Crew Reward
4.3 Leverage Working Hours
4.4 Leverage Business Value and be Sale-Ready
4.5 Leverage Risk and create Multiple Income Streams
4.6 Leverage Financial Freedom through Personal Net Worth
4.7 Leverage your Future through a Succession Plan
4.8 Adopt the Fourth Moon Psyche

INDEX OF TEMPLATES & RESOURCES – FOURTH MOON MASTERY

STRATEGY – SECTION 1

• Crew Chart Example (Dylan IT)
• Crew Goals Example (Dylan IT)
• Crew Goals Template
• Mission Management Notes
• Crew Review Template
• Annual Performance Review Template
• Annual Remuneration Review Template
• Mission Plan Example (Dylan IT)
• Mission Plan Template
• Annual Calendar Example

IMPLEMENTATION – SECTION 2

• Management Launch Agenda Example
• Crew Launch Agenda Example
• Mission Management Calendar (Dylan IT)
• Operations Meeting Example Agenda
• Sales Meeting Example Agenda
• Finance & Business Admin Meeting Example Agenda
• Management Team Meeting Example Agenda
• Quarterly Crew Meeting Example Agenda
• Mission Meeting Calendar (Dylan IT)

MAINTENANCE – SECTION 3

• Monthly Dashboard (Example: Monthly Dashboard Dylan IT)
• Niche Metrics (Example: Niche Metrics Dylan IT)
• Service/Product Statistics (Example: IT Consulting Statistics Dylan IT)
• Sales Statistics (Example: Sales Statistics Dylan IT)
• Mission Meeting Register
• Mission Management Register     
• Timeline and process for system creation (Example: Dylan IT)