Business owners constantly say they want change.
But how does change occur?
The answer is friction.
Friction precedes change.
Without data to support decisions, you may be simply guessing what is happening. Worse, you may even be falling for confirmation bias where you analyze or interpret results in a way that validates your strategy.
Making key strategic decisions in business without data is akin to driving blindfolded. Dangerous and even deadly.
So how can you use data to support better decision-making?
A key lesson I learned in my early marketing training was to offer people an opportunity to try your products and services.
By giving them a free sample of your service or product, they get to sample a little bit of you’ without the pressure of buying from you.
In this blog, I outline some tips on how to give people a taste of your business before they buy. It is amazing how people surrender to curiosity about what you do when the pay wall is initially removed.
Most of us are familiar with IQ (Intelligence Quotient) and EQ (Emotional Quotient) in relation to general intelligence and emotional intelligence. However, I was recently fascinated in hearing Diana Chapman (see link below) talk on BQ (Body Quotient).
In this blog, I outline what BQ is and how we can add it to our armoury to complement our IQ & EQ.