The Connection Between Mental Health & Business Health

The Connection Between Mental Health & Business Health

Mental health has become one of the greatest challenges we face in society.

In this blog, I share many of the insights I’ve observed in working with literally hundreds of business owners.

A caveat here is key. I am not a clinical professional in this area so I will not be presenting clinical advice as a ‘bush doctor’.

My aim is to share observational feedback in working for decades with business owners in their inner sanctum. Here I share some practical tactics and strategies I’ve seen business owners benefit from, when faced with mental health issues.

There is an indelible connection between mental health and business health.

Putting Data Behind Decisions

Putting Data Behind Decisions

Without data to support decisions, you may be simply guessing what is happening. Worse, you may even be falling for confirmation bias where you analyze or interpret results in a way that validates your strategy.

Making key strategic decisions in business without data is akin to driving blindfolded. Dangerous and even deadly.

So how can you use data to support better decision-making?

Give People a Taste of Your Products & Services before they Buy

Give People a Taste of Your Products & Services before they Buy

A key lesson I learned in my early marketing training was to offer people an opportunity to try your products and services.

By giving them a free sample of your service or product, they get to sample a little bit of you’ without the pressure of buying from you.

In this blog, I outline some tips on how to give people a taste of your business before they buy. It is amazing how people surrender to curiosity about what you do when the pay wall is initially removed.