One of the key differences between ‘high-achievers’ and the ‘also-rans’ is the ability to manage risk.

If there was zero risk involved in executing your actions, you would have an infinite market edge in business. You could merely execute constantly and your returns would multiply.

If there was 100% risk involved in executing your actions, it would just be a matter of time before your working capital is exhausted and bankruptcy would follow.

Of course, in business there is risk, but it sits somewhere in between. While you don’t know to what degree, you must have some market edge to stay in business over time and be profitable.

To execute effectively and efficiently, you must develop a balanced relationship with risk.

In Mark Twain’s The Adventures of Tom Sawyer, Tom faces the dreary task of whitewashing his Aunt’s fence. Bored with the thought of ‘work’ he promotes the opportunity as ‘play’ to his friends managing to enlist a willing workforce to replace him.

The key motivational principle that Twain highlights here is that work is behaviour we are obliged to do, whereas play is behaviour one chooses to do.

Read on to learn how to implement “The Sawyer Effect”…