In Mark Twain’s The Adventures of Tom Sawyer, Tom faces the dreary task of whitewashing his Aunt’s fence. Bored with the thought of ‘work’ he promotes the opportunity as ‘play’ to his friends managing to enlist a willing workforce to replace him.
The key motivational principle that Twain highlights here is that work is behaviour we are obliged to do, whereas play is behaviour one chooses to do.
Read on to learn how to implement “The Sawyer Effect”…






