I encourage you to introduce a Customer Care Model. The Customer Care Model plans the frequency and activities or ‘touch points’ you make with customers throughout the year. Discover how it can help you analyse customers now.
Catch Up Day
Creating your digital media calendar
When I published my book The Fourth Moon, I was introduced to a Social Media Consultant who taught me about setting up a Digital Media Calendar. Think of your digital media strategy as a TV guide. The guide schedules when the content is to be broadcast by the various stations and the viewer simply tunes in to view their favourite shows. Everyone understands a TV Guide. What she said next was brilliant.
